SCROLL


OUR STORY
Where women in planning come to think Bigger.
Women in Planning (WIP) brings together women across finance, supply chain, planning, data and technology for conversations that challenge perspectives, knowledge worth sharing and connections that go beyond the room.
Through curated events and a growing professional community, we create space for women to exchange experiences, explore new ideas and shape the future of their industries.

OUR STORY
It started with a simple belief: we grow stronger together.
Founded in Sweden in 2022 by Carolynn Mutashi, Madeleine Simonsson and Loreen Okoth, Women in Planning began with a shared vision: to bring women in planning and connected industries together to learn from one another, exchange experiences and build meaningful professional relationships.
We believed there was room for more than another networking event. We wanted to create spaces for conversations that mattered, where women could share knowledge, challenge perspectives and connect with others who understood the complexities of their professional worlds.
That belief continues to shape WIP today.
As our community grows across markets and disciplines, our purpose remains the same: to bring women in planning together to share knowledge, build networks and drive growth.
Different experiences. Shared ambition. A community that grows stronger together.

What we do
We bring people together to move ideas forward.
At WIP, professional connection is the starting point. What matters is what happens when people exchange perspectives, share their experiences and learn from one another.
Curated events and conversations
We host professional gatherings, panel discussions and workshops that explore the issues shaping finance, supply chain, planning, data and technology. From leadership and career growth to automation and the evolving role of business functions, our events create space for relevant conversations and fresh perspectives.
Knowledge-sharing
We bring together speakers, industry professionals and practitioners to share their expertise, experiences and lessons. Our aim is to make learning a shared experience, one that extends beyond individual roles, teams and organisations.
Community and connection
We create opportunities for women to connect across disciplines, industries and markets. Through our events and membership offering, we are building a community where professional relationships and shared learning can continue beyond a single gathering.
WHAT MAKES WIP DIFFERENT?
Not just another networking event.
We believe the value of a professional community is measured by the quality of its conversations, the perspectives it brings together and the connections that continue afterwards.
Substance over small talk
We create room for thoughtful discussions, honest experiences and questions that go beyond the surface.
Perspectives beyond your own
We connect women across finance, supply chain, planning, data and technology, encouraging learning across functions, industries and career experiences.
Connection with intention
We want every gathering to create the conditions for meaningful exchange — not simply another opportunity to collect contacts.
Growth through shared experience
Whether you’re developing your expertise, navigating leadership or sharing lessons from years of experience, there is value in learning alongside people who bring different perspectives.
We don’t believe growth happens in isolation. We believe it happens when people have the space to question, share, learn and move forward together.
Meet the Founders
Three founders. One shared vision.
Women in Planning was founded by three professionals who share a belief in the power of knowledge-sharing, meaningful relationships and spaces where women can learn from one another.

Carolynn Kulecho
Co-Founder
Carolynn brings experience in enterprise sales and planning technology, working with organisations to understand their challenges and explore solutions that support better business decisions.
Through Women in Planning, she is passionate about creating opportunities for women to exchange perspectives, build professional relationships and learn from one another across industries.

Madeleine Simonsson
Co-Founder
Madeleine brings experience in analytics, financial performance management and enterprise customer success. Her work connects technology and data with the business needs they are designed to support.
As a co-founder of Women in Planning, she is committed to bringing women together across finance, technology and connected functions to share knowledge and broaden their perspectives.

Loreen Okoth
Co-Founder
Loreen brings a background in supply chain, operations and business leadership, with experience spanning operational delivery, demand planning and customer care.
She is passionate about building effective, people-focused operations and creating spaces where women can exchange experiences, learn from one another and grow professionally.
Together, we are building a community shaped by shared knowledge, different perspectives and a belief in the value of bringing women together.

BE PART OF THE CONVERSATION
Your perspective belongs here.
The best professional communities are shaped by the people who show up, the ideas they share and the conversations they are willing to have.
Whether you’re looking to broaden your perspective, connect with women across your industry, take part in a thought-provoking discussion or explore ways to support our community, there’s a way to get involved with Women in Planning.
Explore Membership
Stay connected to the WIP community through our digital membership and curated in-person experiences.
Discover Our Events
Join our upcoming gatherings, workshops and conversations with women working across planning and connected industries.
Partner With Us
Collaborate with WIP to create relevant professional experiences, support knowledge-sharing and bring important industry conversations to a wider community.
Women in Planning. Knowledge shared. Connections strengthened. Growth in motion.
Contact: info@womeninplanning.se
Questions or Interested in Partnering with Us?
Want to book your seat for an event? Explore how we can work together? Or partner with us to make a difference?
Visit our Contact Us page, we’d love to hear from you!
Thank you for joining us on this journey! Together, we’re shaping a more diverse, inclusive, and impactful future in planning and tech.